In a bold move to broadcast its brand, AirTerra took over New York City’s Time Square with a billboard ad designed by its partner creative agency 360 Designs. AirTerra is an innovative logistics company with the ability to deliver packages more quickly, with greater reliability and at lower cost for brands and retailers. AirTerra’s shipping solutions include predictable pricing, end to end visibility and route flexibility – leveling the playing field for brands of all sizes.“We are leveraging the changing dynamic in the parcel shipping industry that has created an opportunity for new entrants to take share, and the billboard ad reflects that bright new future,” said supply chain veteran Brent Beabout who previously led supply chain organizations at companies such as Nordstrom, Walmart and Office Depot|OfficeMax. “We are thrilled to see the AirTerra name up in lights in the iconic Times Square and get our brand front and center at the crossroads of the world.”
American Eagle Outfitters Inc. acquired AirTerra last year – the logistics company continues to operate independently, providing services to other retailers while supporting American Eagle’s supply chain operations. The 30-second billboard spot graced the Times Square façade of 1551 Broadway, home to American Eagle Outfitters. The 360 Designs-created billboard ad showcased the growing retail shipping and logistics company and stood out in the Times Square chaotic billboard environment with a design that was both simple and bold.